is defined as a range of systematic interventions in companies to reduce health-related stresses and strengthen employees' resources in order to maintain their health and thus their ability to work in the long term.
Organizational health promotion (OHP) is a part of organizational health management. It is aimed specifically at employees: Targeted measures such as sports programs or preventive courses are designed to motivate them to actively do something for their own health. This keeps the company’s staff productive for longer, increases their sense of well-being and is even rewarded with a tax benefit. Here you can find out what health promotion and sickness prevention can do for you and how to develop a suitable concept for your company.
The stresses and strains of working life are on the rise due to a variety of factors. Digital networking and constant accessibility are making it increasingly difficult for us to switch off. The retirement age is increasing, which means that many people are staying in their jobs longer than before. As a result, health promotion in old age and preventive measures are becoming more and more important. After all, employees need to feel good in order to identify with their workplace and perform excellently.
In contrast to the superordinate organizational health management, health promotion and prevention is primarily about the employees. Whilst the necessary structures and processes are established in management, you develop very specific, practical measures here, i.e. you proceed methodically rather than strategically. Of course, your considerations should be based on what has been developed by the health management team.
Organizational health promotion by the employer has advantages for both sides: the company and the employees. For the company, benefits include the following:
And this is how employees benefit from health-promoting measures:
Prevention and health promotion can look very different depending on the industry and company. In any case, it involves positively influencing the employees’ behavior, minimizing stresses and strains in working life, and providing specific health-promoting offers. Here are some examples of occupational health promotion measures:
If you want to develop a successful concept for health promotion in your company, it is important to think holistically. This means that you should include the entire workforce and all departments in your considerations. Occupational health promotion should be taken into account in all important decisions. To ensure the high quality of corporate health promotion, it is best to proceed systematically according to this four-step model:
Measures to promote health in the workplace also pay off financially: companies that support their employees’ health are granted a tax benefit. Each year, they can invest 600 euros tax-exempt per employee in health-promoting measures. This includes, for example:
This benefit is regulated in § 3 number 34 of the German Income Tax Act (EStG). However, you should check in advance whether the respective measure is eligible for this regulation. You are also entitled to support and guidance from the statutory health insurance funds under Section 20b (3) of the German Social Code, Book V (SGB V).
Today, digital solutions are also among the health-promoting measures that employers can offer their staff. Platforms such as Humanoo offer your employees easy access, via smartphone, to a wide range of coaching, challenges and rewards. As the person responsible for workplace health promotion, you can keep track of everything. We evaluate all the data for you and compile reports on the success of the implemented measures. Find out now how Humanoo works!
Schedule a meeting with us to discuss your needs and we will provide a demo tailored to your health & wellness goals.