How Helsana managed to increase customer loyalty and the net promoter score thanks to its partnership with HUMANOO.
HUMANOO developed the “Coach” app for Helsana, one of Switzerland’s biggest health insurers. The app is based on HUMANOO’s own eHealth platform, which offers people a digital, holistic approach to preventive health management. Supported by HUMANOO’s white label version, Helsana succeeded in addressing all of its key insurees.
Health App in
Downloads in the
first 3 months
HUMANOO’s platform for mobile devices was made for Helsana and its clients as a white label solution in a slimmer version with its own branding. The Helsana Coach app individually coaches and motivates Helsana’s clients to become more aware of a healthy and active lifestyle.
Head of Marketing, Helsana, Switzerland
The Helsana Group aimed to boost its image as a provider for health and wellness to reach a higher Net Promoter Score and a greater retention amongst younger clients.
HUMANOO built a link between Helsana’s Coach app and their bonus app, Helsana+. This enables insurance clients to receive bonus points through the Helsana Coach app, allowing them to claim a reward of up to 300 Swiss Francs per year.
More and more companies realize how their success depends on their employees’ wellbeing. Helsana Coach doesn’t only accompany individual clients but also increases its reach through serving as an active corporate health-solution for its corporate clients. Integrating the Helsana Coach app has both strengthened the relations to corporate clients and at the same time created new touchpoints to approach their employees, which consist of current and potential new insurance clients.
Insured at Helsana