Axel Springer attaches great importance to the health of its employees and to the feeling of togetherness. However, participation and engagement in previous on-site health offerings were low. With Humanoo, Axel Springer has found an effective and appealing method to lead its employees to a healthier lifestyle and at the same time strengthen its own employer branding.

Activation through direct approach

Through targeted online and offline communication, Humanoo’s health offers actually reach employees – regardless of location and time of day. In this way, Axel Springer has succeeded in effectively increasing both the participation rates and the commitment of its employees in the area of health:

2 dedicated health advisors
monthly newsletter
intranet postings
Announcement of internal company events
“With Humanoo, we offer employees a health program that is independent of time and location. This enables us to integrate health into everyday (work) life in a sustainable way. The wide range of offers enables each employee to take care of his or her own health individually and flexibly. In addition, the challenges strengthen team and company affiliation and are a lot of fun.”

Fabia Fendt, Senior Manager Health & Reintegration – Axel Springer News Media & Tech

How employees benefit

Humanoo Welcome Package

First impressions count, which is why every employee at Axel Springer received a welcome box at the beginning, making their first experience with Humanoo a special one.

Whereas the activation rate among Axel Springer employees for offline health services was previously only 5%, Humanoo achieved a huge increase in the activation rate of over 64% with the help of the welcome boxes.

New training units every day

With a choice of over 300 programs, all employees can set their own personalized goals and focus.

Of all active HUMANOO users at Axel Springer, an average of 4 complete training programs per user have already been completed since Humanoo was launched in winter 2018. The individual training programs are made up of various multi-day units from all categories.

In-house Challenges

With a selection of over 300 programs, all employees can set their own personalized goals and focus.

Of all active Humanoo users at Axel Springer, an average of 4 complete training programs per user have already been completed since Humanoo was launched in winter 2018. The individual training programs are made up of various multi-day sessions from all categories.

Reward for activity and a healthy lifestyle

With a choice of over 300 programs, all employees can set their own personalized goals and focus.

Of all active Humanoo users at Axel Springer, an average of 4 complete training programs per user have already been completed since Humanoo was launched in winter 2018. The individual training programs are made up of various multi-day units from all categories.

Actions

Additional actions for the introduction of Humanoo were helpful in reaching employees via different channels. Uniform communication via intranet, push messages on cell phones and print materials such as posters have visibly strengthened the community factor at Axel Springer and established Humanoo as a topic of discussion within the company.

Healthier employees
Incentives for a healthy and balanced diet

Strengthening of employer branding
Establishment of challenges to strengthen the community factor

Sustainable analysis & ROI

Humanoo makes ROI measurable in terms of employee health. Study results show that the execution of Humanoo training programs over a period of 6 months contributes to an improvement in cardiovascular fitness and thus to a reduction in cardiovascular risk, as well as to a reduction in weight, BMI, and absolute body fat.

Through corporate reporting, Axel Springer is regularly supplied by Humanoo with information on usage behavior as well as anonymized data on the health status of the workforce. Based on this knowledge, new recommendations for action can be derived to improve the everyday working lives of Axel Springer employees.