How one of Europe’s biggest publishers teamed up with HUMANOO to keep its people healthy and engaged.
The wellbeing of its employees is a matter dear to Axel Springer, but very few people showed up at the sports and yoga classes at their offices. The publishing giant decided to partner with HUMANOO to empower its employees to live a healthier lifestyle, an initiative that also boosted Axel Springer’s Employer Branding score.
Increased Employer Branding
Modern Look & Feel
Axel Springer’s employees are constantly encouraged to participate in HUMANOO’s innovative, holistic health programmes through multiple channels – at any time, any place.
Two dedicated health advisors
Organising in-house events
“Humanoo is so convenient, a single app containing everything you need, and you always have it with you. Healthy inspiration every day!”
FABIA FENDT, SENIOR MANAGER HEALTH & REINTEGRATION
Axel Springer News Media & Tech
A good first impression is essential, which is why every employee at Axel Springer received a beautiful onboarding box to mark the start of their HUMANOO journey as a special moment.
While the activation rate among Axel Springer employees in offline healthcare services was previously only 5%, HUMANOO’s welcome boxes achieved a huge increase in activation rate of over 64%.
Each employee gets to set their own goals and priorities assisted by a growing portfolio of more than 300 programmes for all kinds of levels.
Employees of Axel Springer who use HUMANOO actively have already completed 4 entire training programs on average since the introduction of HUMANOO in winter 2018. These programs consist of various training exercises across all categories that last up to several days.
Playful competitions between colleagues increase engagement. Steps-a-Day Challenges are a great way to bring people together and to strengthen the team spirit.
Evaluations of Axel Springer’s initial challenges showed that the average number of steps per employee increased to 9448 steps per day during the challenge, while employees who did not participate in the challenge came to only 7234 steps per day, meaning that challenges managed to increase the average number of steps by 30%.
Incentives keep people motivated. Biannual pay-outs through health insurances have proven to boost participation in HUMANOOs sports programs tremendously. Also amongst Axel Springer employees the pay-outs for completed certified health programs have become a popular feature.
Offering incentives for choosing healthy food options
Introducing Challenges to boost the community factor
HUMANOO makes the return on investment measurable in terms of overall health score for all teams. Study results show that running HUMANOO training programs for 6 months improved the users’ cardio, reduced cardiovascular risk, body weight, the BMI as well as absolute body fat. Through company reportings, HUMANOO regularly provides Axel Springer with information about user behavior and anonymous data on the state of health of their employees. Based on this knowledge, new recommendations on how to improve the day-to-day work of Axel Springer employees can be made.
Our Advisors will gladly take you through all the features and benefits of the HUMANOO platform.
Please leave your e-mail address below to get in touch with us: Our Advisors will get back to you as soon as possible.Request demo